In this episode of Event Explorer, I sit down with Mike Booth, the executive director of the Rocky Mountain Songwriter Festivals. Since 2016, Mike has been at the forefront of creating three unique festivals that celebrate the art of songwriting while making a significant impact on local communities and music education.
We dive into the origins of these festivals, the importance of storytelling in songwriting, and the delicate balance of growing an event while maintaining its intimate feel. Mike also shares insights into the logistical challenges of running festivals across multiple venues, the role of digital marketing in attracting audiences, and the importance of supporting the next generation of musicians through education and mental wellness initiatives.
Whether you’re an event professional, a music enthusiast, or someone interested in the behind-the-scenes workings of festivals, this episode is packed with valuable takeaways. Tune in for an in-depth conversation on how to create events that resonate deeply with both artists and audiences.
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